7 Pointers To Keep Your Staff Motivated and Happy

I’m sure you have heard the saying “When you look good, you feel good. If you feel good, you will always perform your best without worrying about anything.” In my prior post titled “9 Tips On Improving Patient Loyalty” from October 23, 2015, I talked about how brand loyalty begins with the staff. Your front desk staff are the first people patients see when they enter and the last people they see when they leave. Cheerfulness from your staff is absolutely crucial and will translate an air of positivity over the phone and in person. In a healthcare market research survey by Press Ganey Associates of 1.4 million patients treated at 5,400 sites nationwide, overall cheerfulness of the practice came in as the number 2 patient request, right under sensitivity to the patient’s needs. Overall, the likelihood of the patient recommending another patient to your medical center can be seen based on these priorities. You can view the results of the study here. Inspiration and enthusiasm starts with physicians and the office manager, so what you can you do to ensure that you staff remains jovial and allows your patients to leave satisfied with their entire experience with your practice? Here are 7 pointers to help keep your staff motivated and happy: Embrace flexible work schedules. Typically, medical practices have established schedules and routines, so flexibility of staff schedules may not be an easy pill to swallow. However, when you allow someone to have flexible work options, it shows them that you respect the fact that they have lives out of the office. If you ever need to leave...

9 Tips On Improving Patient Loyalty

For many companies, I represent the ideal consumer. Why do I say that and how do the below “ideal consumer qualities” relate to your practice? I’ll explain that shortly. As the ideal consumer, I do my research before purchasing anything so I am well versed on the product or service and seldom have too many questions after purchase. Because I have done my research and read reviews, I typically have positive experiences. As I am myself a business owner, if I do have negative feedback, I rarely choose to relay this information publicly because I feel that it could have just been an anomaly in production. Instead, I will call the company and speak with a manager in charge to privately explain what I would have expected from them. For services, I usually try and look at a negative experience from the provider’s point of view. After all, everyone has good and bad days. I’ll try again hoping that the next time will be better. I am what you would call a “sneeze marketer.” When I like a product or service, I will sing praises from the highest mountains. If I like a particular piece of technology, I’ll happen to mention it in conversation. If I like a restaurant, I’ll let people know that this is a place they must try and even offer to take them to lunch. If I like a service provider, I will make sure to send them referrals. For example, when my back started to hurt, someone recommended me to a certified massage therapist a few miles from my office. I was so impressed...

The 5 Greatest Benefits of Telemedicine To Patients And Clinicians

There are many benefits of telemedicine to patients and clinicians. Telemedicine is a technology that has the potential to revolutionize and completely redefine the healthcare industry. It perfectly aligns with CMS' 3 part aim to "achieve better care for patients, better health for our communities, and lower costs through improvement for our health care system." Thanks to telehealth services, patients have the ability to consult with their doctors via two-way video, email, or text - from the comfort of their home or office. Did you know that currently, over 36 million Americans have used telehealth in some form? Nearly 70 percent of doctor visits can be handled over the phone, according to a recent study by the Affiliated Workers Association, a network of professionals dedicated to empowering everyday employees. Here are what I feel are 5 of the greatest benefits of telemedicine: 1) Sheer Convenience. Scheduling and actually showing up for even a 15 minute follow up appointment can prove to be difficult when you have other priorities that need to be taken care of. Kids, work, meetings, traffic etc. can all come in the way, and for some strange reason, things come up especially when it has to do with keeping up with your health! Through two-way video, patients can follow-up on a prescription or diagnosis with a physician they've been seeing for years, or with a new doctor in their network. When registered, patients can even check out a new in-network physician's background. Essentially, during a telehealth visit, providers should try and emulate a visit that most closely resembles the traditional doctor’s visit. 2) Lower Cost. Travel expenses and...

These 5 Tips Will Show You How To Get Patients To Use A Patient Portal

In prior posts, I talked about the drive towards a more patient-centric medical environment. Patient service and satisfaction is vital to today’s healthcare climate. Implementing a patient portal or the ability to securely send and receive electronic communications is an effective way to heighten patient satisfaction, empower patients and increase compliance and accountability. This significant change will also improve the efficiency of your practice. Health Prime International has helped many practices implement, roll out and market their portals, so I'll be sharing some of the lessons learned below. So, what is a patient portal? It is a secure online website that gives patients convenient 24-hour access to personal health information from anywhere with an internet connection. Also, if your practice is on the track of adopting an EHR and attesting to meaningful use, you may already know that the Stage 2 rules require providers to demonstrate that patients have the ability to view online, download and transmit their health information. Once the portal is launched, patients would be provided with a unique token to establish a patient portal login and password, which would: Enable them to view: Recent doctor visits Discharge summaries Medications Immunizations Lab results Account statements Patient educational materials Medical history Pay medical bills Exchange secure e-mail with their health care teams Request prescription refills Schedule non-urgent appointments Check benefits and coverage Download and complete forms Enable them to update: Contact information Demographic information Allergy and medication lists Once you’ve decided that you want to implement a portal, the most pressing issue how to get patients to use a patient portal. In a 2012 study, 90 percent...

Medical Marketing – Work Towards Changing The Stigma

Healthcare Marketing Strategy In the past, the word “marketing” has been somewhat of a murky word in the healthcare field. Many physicians may have pictured themselves as playing the role of “salesmen” or the persona of their practice being turning into a late night television infomercial. In today’s world, the entire situation has taken a 180 degree turn. With nearly everyone in the world having access to various social networking sites, the healthcare industry has incorporated social media as their healthcare marketing strategy. In fact, the healthcare industry is one of the top industries gaining more and more audience members. So, how can you ramp up your medical marketing to attract more patients? Develop Your Healthcare Marketing Strategy Ask yourself what it is that you wish to accomplish by using online marketing. Do you want to reach out to more doctors with similar expertise, helping to increase your referral base? Do you want a stronger presence in your local community? Another important consideration is whether or not you have the time to truly be involved in consistent online marketing. Who will be creating and approving the content? Will you be forming a marketing team specifically for online marketing, or hiring a trusted company to help? Tips & Tricks Here are some tips and tricks to drastically increase your patient base, create a brand loyalty that will keep your patients coming back, and entice those patients to let others know about their amazing experience with you. Build an attractive, informative website: A website that looks dated can create a negative view on your overall practice. Online presence is so important,...

1 Simple Healthcare Marketing Strategy To Increase Practice Revenue

I’m sure you’ve heard – and felt – it all too many times. With the current healthcare economy, overall physician reimbursement is going down. To stay ahead of the game, you need every competitive edge possible. Of course, having a professional company manage your day-to-day operations is the best way to increase your overall practice revenue and streamline processes. Effectively managing your revenue cycle is one surefire way to increase your practice’s revenue by upwards of 20%. Another way to increase revenue is by using a powerful, proven healthcare marketing strategy and we can help you start implementing it today. Make sure you read about this very important revenue generator and we'll even give you some products for free! Who wouldn't love that? Connect With Your Patients Here it is. Connect with your patients by formulating an attractive email patient newsletter. An email newsletter enables you to keep in touch with your patients and keep your medical practice at the top of their minds. Patient loyalty and retention is absolutely critical to running a successful practice! Most everyone uses email now – from adolescents to the elderly. Getting permission from patients to email them from time to time is not an uncommon practice, however, some practices may feel that sending emails is an unorthodox or impersonal form of medical marketing. This is no longer the case. Letting your patients know that they will receive only beneficial information and never anything of a personal nature will comfort them. Of course, sending an informative patient newsletter should never be in lieu of the traditional, personal phone call. Stimulate Your Patients Create content that stimulates...